The biggest global bookmakers: What makes them so successful and why.

Ever since a Finnish person placed the world's first online bet in January 1996, countless punters have embraced the advantages of online betting. However, it seems that the industry's rapid growth in the early 2000s is far from reaching its peak. The summit of the mountain is yet to be conquered.

New bookmaker websites continue to emerge at an alarming rate. The online realm is now flooded with an impressive number of betting platforms, surpassing the threshold of several thousand!

Largest betting providers worldwide

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It is evident that not everyone can be successful, even in a market with such great growth potential. However, this fact is undeniable.

The analysis of corporate indicators reveals that among the most successful online bookmakers, those from the United Kingdom and Ireland rank prominently. Leading the pack is Bet365, a company based in the British Isles.

These are the largest bookmakers in the world.

betting provider Number of customers Sales (in euros) Operative (in Euros) Employees
1. She gets thirsty approximately 35 million 2,7 Mrd. (2018) 660 Mio 2018) 4.300
2. Bwin approximately 20 million 611,9 Mio (2014) 97,9 Mio (2014) 1.570
3. Bet-at-home approximately 5.1 million 143,4 Mio (2018) k.A. 290
4. Sportingbet approximately 2.5 million 1,577.2 Mio (2009) 21.9 Mio (2009) k.A.
5. Betway approximately 2 million k.A. k.A. k.A.
6 Typical approximately 1.2 million k.A. k.A. 600

After that comes Bwin, a well-established and widely known betting provider in the D-A-CH region. It is remarkable to note that Bet365, a family-owned company, is the most successful industry representative by far, considering that Bwin, which originated from a small Austrian startup, has now merged into a major corporation.

Clearly, at the birthplace of modern sports betting, where the profession of bookmaking has evolved, they still know what distinguishes a good bookmaker offer – but here's the thing: is success truly attributed to quality?

Portrait of Bet365, the world market leader.

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  • E-mail
  • Telephone
    00800 12 365 365
  • Licensed
    Malta, Canada
  • Bonus
  • Residential address
    Bet365 House Media Way Stoke-On-Trent, ST1 5SZ United Kingdom

If one adheres to the assumption that quality prevails in the long run, the size of a company should serve as a good indicator. Although a direct causal relationship might not always exist, it can be convincingly argued in the case of Bet365.

To properly assess quality, it is essential to establish the criteria for evaluation. In the case of a betting provider, these criteria are likely to revolve around the diversity of the betting program, seamless and fee-free payment transactions, hassle-free placement of bets, adherence to security standards, and other related factors.

Bet365 excels in all of these areas - that's why the British bookie is the top performer according to the sports betting test editorial team's comparison. Bet365 stands out in each of these domains, which is why it has rightfully earned the title of being the test champion among the sports betting platforms. The British bookmaker, Bet365, leaves a lasting impression in every aspect, which is why it proudly stands as the number one choice for the discerning sports bettors, as confirmed by the esteemed sports betting test editorial team. Bet365 showcases its excellence across all these spheres, leading the pack and earning the well-deserved title of the test winner among the sports betting platforms, as recognized by the renowned test editorial team. The renowned sports betting test editorial team has deemed Bet365 as the undisputed champion in all of these categories, solidifying its reputation as the top bookmaker.

Denise Coates, Geschäftsführung von Bet365

It has already been mentioned how astonishing it is that a family-run business surpasses publicly traded conglomerates in every aspect. This demonstrates that the refined strategy of mergers and acquisitions, going public, or even offshoring are not necessarily recipes for success.

Bet365 continues to operate from the English town of Stoke-on-Trent, where the bookmaker remains the largest private employer. The company was founded and is still run by Denise Coates, who in 2000 leveraged her father's chain of betting shops with a loan, thus securing the initial capital for her online venture.

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Ever since then, the businesswoman has come a long way, with her personal dedication undoubtedly contributing to her success.

„You start a 24/7 business and you work 24/7.“Denise Coates in The Guardian on the early years of founding.

A portrait of the bookmaker Bwin

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  • E-mail
  • Telephone
    +49 35867593991
  • CEO
    Jette Nygaard-Andersen
  • Licensed
    UK, Malta, Canada
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  • Residential address
    Penthouse, Palazzo Spinola Business Centre, Number 46, St Christopher Street, Valletta, VLT 1464, Malta

Bwin's journey has encompassed numerous milestones throughout its history. Founded as a modest online transaction company in Austria back in 1997, it embarked on an initial public offering in 2000. Subsequently, in 2009, it merged with Party Gaming, and most recently, it became part of the GVC Holdings family at the turn of the year 2015/16.

Bwin has now become a member of the world's largest gambling conglomerate, which includes, among others, the sports betting providers Sportingbet and Betboo under its umbrella. This makes Bwin part of a formidable entity in the gambling industry, joining forces with renowned brands to offer an unparalleled betting experience. With this strategic move, Bwin aims to enhance its reach and diversify its offerings, ensuring customers have access to a wide range of betting options from trusted and reputable platforms. By integrating seamlessly into this global powerhouse, Bwin solidifies its position as a leading player in the ever-evolving world of online gambling.

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