Während steuerfreie Kombis, eine riesige Wett-Auswahl sowie vielfältige Zahlungsmöglichkeiten unsere Experten im Test überzeugt haben, ist das Quoten-Niveau sehr bescheiden.

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Sportingbet is among the largest online sports betting providers, albeit with some considerable distance from the market leaders Bet365 and Bwin. Founded in 1998, this British company emerged during the early days of the internet, a time vastly different from the present. Holding a Canadian license, the bookmaker eagerly ventured into the Canadian betting market, leaving its mark.

As of July 1st, 2021, has obtained a license to facilitate sports betting in Canada. This authorization has been renewed as of January 1st, 2024. Below, you'll find a comprehensive compilation of all the bookmakers holding a valid license in Canada.

Sportingbet test review

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Sportingbet FAQ

Is Sportingbet reputable?

Sportingbet is a safe company that has been operating as a longstanding bookmaker with licenses in Canada and Malta. They have established themselves as a trustworthy and reliable entity in the industry. With their extensive experience and strong regulatory compliance, customers can feel confident in their betting activities. Sportingbet prioritizes the security of their users' personal and financial information, ensuring that it is protected with advanced encryption technologies. Additionally, the company offers a wide range of betting options and competitive odds, catering to the diverse preferences of their customers. Whether it's sports betting or online casino games, Sportingbet provides an exciting and enjoyable gambling experience for all.

What does the Sportingbet bonus look like?

Currently, Sportingbet unfortunately does not offer a bonus for new customers.

Is there a Sportingbet app available?

Yes. Sportingbet has commissioned the creation of a native app for both iOS and Android platforms. These apps can be conveniently downloaded from the respective app stores.

How well is Sportingbet positioned for live betting?

Sportingbet's live betting platform covers various sports, offering a wide range of events and betting markets.

Where is the placement of the Sportingbet login?

The Sportingbet login button can be found in the top right corner, both on the app and on the desktop. It is conveniently positioned for easy access, ensuring that users can quickly and efficiently log into their accounts. Whether you are using the app on your mobile device or accessing the website on your desktop computer, the login button is always within reach. This user-friendly design feature allows for seamless navigation and a hassle-free login experience. So whether you are placing bets on the go or enjoying the comfort of your own home, accessing your Sportingbet account has never been easier.

Table of contents

About Sportingbet

Sportingbet, founded in 1998 by Mark Blandford in the United Kingdom, is one of the most well-established bookmakers on the World Wide Web. It had its listing on the London Stock Exchange. In 2012, William Hill plc. and GVC (now known as Entain) acquired Sportingbet and divided its markets between themselves.

Currently, Sportingbet, along with the renowned bookmaker bwin, is under the ownership of Entain, boasting a customer base of approximately 2.5 million individuals.

  • E-mail
  • Telephone
    0049 35867593696
  • CEO
    Jette Nygaard-Andersen
  • Licensed
    Malta, Canada
  • Residential address
    Penthouse Spinola Business Centre, Nr. 46, St. Christopher Street, Valletta, Malta

Sportingbet Canada

Sportingbet has demonstrated the importance of the Canadian market by actively pursuing a Canadian license. They have positioned themselves as one of the frontrunners in obtaining this license. Their dedication to Canada is evident in their various initiatives, such as organizing exciting giveaways during the Bundesliga season.

Sportingbet operates completely within the boundaries of the law in Canada. This is made possible by the aforementioned Canadian license that they hold. Additionally, Sportingbet has a presence in Austria, thanks to their EU license obtained in Malta.

Is Sportingbet trustworthy and secure?

Sportingbet stands out thanks to its licenses and extensive experience in sports betting. Adding to its credibility is its listing on the London Stock Exchange through its parent company, Entain. Naturally, the bookmaker adheres to rigorous security standards and employs specialized encryption software to ensure the safety of its customers' data. Rest assured, your betting information is in safe hands.

Here is how to sign up on

  1. Select the "Register" button on the Sportingbet page.
  2. Provide an email address and create a password.
  3. Please provide your full name, date of birth, nationality, place of birth, address, and telephone number.
  4. Agree to the terms and conditions and complete the account opening process.

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How to place bets at Sportingbet

To place a bet, you will need a betting account, a Sportingbet login, and a deposit of funds. Once these steps are completed, you can embark on your search for any desired odds.

  1. Browse the betting program and choose the sport, competition, and event.
  2. Tap the desired odds and open the betting slip.
  3. Enter your stake and place your bet.

Mobile view: The betting slip is located in the footer and needs to be opened manually.

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Advantages and Disadvantages of Sportingbet

  • Excellent betting offer
  • Excellent live betting offer
  • No deposit fees

Sportingbet test experiences

We thoroughly examined the Sportingbet sports betting options across various categories. Throughout our Sportingbet review, we discovered that tradition does not necessarily guarantee an exceptional performance. It became evident in our Sportingbet experience that relying solely on historical significance does not always lead to remarkable results.

Sportingbet, unlike other traditional bookmakers that rank highly in our rankings, is only found in the lower end. We want to share with you the reasons behind this.

Sportingbet betting offer

88 /100

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We begin by analyzing the available sports and competitions in the first category, which we refer to as the betting selection. Additionally, we take a closer look at the variety of betting markets offered.

Temporarily, there may be limitations on the selection of sporting events and betting markets available on We will keep you updated with any changes or restrictions.

The range of betting options offered by Sportingbet is incredibly comprehensive. Similar to its fellow bookmaker, bwin, which is part of the Entain group, Sportingbet provides access to approximately 30 different sports online. Only Bet365 or can surpass this impressive selection. It's worth noting that the majority of other bookmakers offer around 25 sports, making Sportingbet a standout choice for sports enthusiasts.

Sportingbet offers a diverse range of options, catering not only to globally popular sports such as football, tennis, basketball, and ice hockey but also to less common activities in Canada like water polo, rugby, and cricket, which enjoy significant popularity in Anglo-Saxon countries.

The top sports in the Canadian-speaking betting offer at Sportingbet are:

  1. football
  2. Tennis
  3. Basketball
  4. Eishockey
  5. Handball
  6. Volleyball

Sportingbet Experience: Soccer Betting.

Soccer, however, is widely regarded as the most popular sport for sports betting worldwide, and Sportingbet naturally caters to this fact. In the Sportingbet soccer betting section, you can wager on games from nearly every corner of the globe, spanning from Europe to Asia and Africa, all the way to the Americas and Australia.

Excerpt from the A-Z list of countries where Sportingbet offers football betting.

Especially in the major European leagues, the selection extends much further, reaching even the fourth and fifth tiers, while in less prominent leagues, one usually has to settle for the respective top division.

However, Sportingbet's range of betting options is not only impressive in terms of quantity but also quality. In the top competitions, they offer over 100 additional betting options, ranging from result and handicap bets to a variety of goal bets, ensuring that all preferences are catered to. This leaves little to be desired, making Sportingbet a top choice for avid bettors.

Furthermore, Sportingbet also offers a substantial variety of long-term bets for football, such as champion, relegation, leading goal scorer, top 4, or top 6 in the major leagues. Additionally, they provide an extensive range of football betting options, including a significant number of different long-term wagers. These options encompass bets on the eventual winner, the teams that will be relegated, the player who will score the most goals, as well as predicting which teams will finish in the top 4 or top 6 positions in the top leagues. Moreover, Sportingbet's football betting options extend beyond the traditional match outcomes, providing punters with an array of exciting opportunities to wager on the long-term prospects of teams and individual players.

Sportingbet betting program put to the test:

Sportingbet football betting

Sportingbet Tennis Laws

Sportingbet ice hockey betting

Sportingbet Bundesliga Betting

Sportingbet has positioned itself perfectly in the Bundesliga. With over 100 betting options available for every match, they are right on track and can keep up with the top competition. Their outright offering also meets the standard requirements, including bets on winners, relegation, and placings.

Apart from the Bundesliga, Sportingbet also offers odds on the second division, the third division, the DFB-Pokal, and the regional leagues as well as the Oberliga matches. With this extensive range of options, Sportingbet can distinguish itself from the majority of its competitors.

Sportingbet expands its range of sports betting options.

No matter if it's tennis, ice hockey, basketball, or the lesser-known sports – based on our experience with Sportingbet, this bookmaker is in a league of its own. The number of competitions and betting options offered by Sportingbet places them at the forefront of bookmakers. Moreover, Sportingbet doesn't shy away from including lower-tier leagues or unpopular competitions in their offerings.

There are numerous ITF tournaments available in tennis, such as the Macedonian Super League in basketball or the women's league in South Korea for volleyball. In tennis, you can find a multitude of ITF tournaments, whereas basketball offers the exciting North Macedonian Super League, and volleyball enthusiasts can enjoy the competitive women's league in South Korea. Tennis enthusiasts have a plethora of ITF tournaments to choose from, while basketball fans can immerse themselves in the thrilling North Macedonian Super League, and volleyball lovers can indulge in the highly competitive women's league in South Korea.

Sportingbet E-Sports Betting

According to the Glücksspielstaatsvertrag, the provision of E-Sports is prohibited in Canada. The reason behind this is the perception that E-Sports is not considered a legitimate sport. As a result, at Sportingbet, betting on games such as Dota 2, CS:GO, or League of Legends (LOL) is not permitted.

In addition to esports, this fate also befalls political bets (such as the next President of the United States), social bets (like the Eurovision Song Contest), or virtual sports. Gambling enthusiasts can engage in thrilling activities such as predicting the outcome of elections, placing bets on popular music competitions, or immersing themselves in the virtual world of sports simulations. The allure of these diverse betting options knows no bounds, attracting individuals from various walks of life seeking excitement and the chance to test their predictive skills. Whether you're a political junkie, a music enthusiast, or a fan of virtual sports, there's something captivating about placing bets on these unconventional events. So why not delve into this engrossing world and see if your predictions come true?

Veronika: "The range of sports betting options provided by this platform is among the finest offered by the gambling industry. It excels in both breadth and depth, further enhancing its appeal with an extensive selection of niche sports."

Sportingbet betting odds

83 /100

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Our main emphasis in the category of betting odds is on what is known as the payout percentage. It is intriguing to observe how the odds manifest themselves in the betting market.

Sportingbet betting odds experiences

The bookmaker's Achilles heel has always been the Sportingbet odds, as previous tests have shown. And there hasn't been any significant change in that regard.

Over the years, Sportingbet has continually adjusted the odds margin, making slight improvements along the way. However, their rivals have also been actively working in this area, leaving no room for complacency. While Sportingbet has made efforts to enhance their odds, other competitors have been equally proactive in staying competitive.

It is still necessary to note that Sportingbet's betting odds do not quite match up with most of its competitors. The crucial odds in the top football leagues are not at a high level.

The Bundesliga and Serie A only achieve a key of about 94-95%, while the Premier League or Champions League are quoted at approximately 95%. The top bookmakers in this category estimate a minimum of 96% in the top leagues. Standing out is Bet3000 with 98%, or AdmiralBet and Mybet with 97%.

With an impressive payout rate of 94.8% for the Bayern - Leverkusen match and an equally impressive rate of 93.9% for Stuttgart - Gladbach, our platform ensures that you can enjoy the thrill of betting with confidence. We prioritize fairness and transparency, offering attractive odds that give you a higher chance of winning. Don't miss out on the exciting action and lucrative opportunities that await you. Place your bets now and experience the excitement of the game like never before.

In various European leagues, the percentage of odds settles at around 93 to 94%, as seen in leagues such as the Turkish Süper Lig or the Portuguese Primeira Liga. Examples of leagues where odds are maintained at this level.

Furthermore, it should be noted that the odds decrease even further in less significant football matches, with some events having a payout rate of less than 90 percent. This affects not only minor leagues but also friendly international matches.

Sportingbet performs slightly better outside of football. Tennis or American football is acceptable with a rating of 95%, while the NBA excels with an impressive 96%. However, we were disappointed with the NHL, which only scored 93%.

At Sportingbet, you seldom come across high favorite odds regardless of the sport. It's unfortunate, though, that frequent fluctuations in odds are quite common. No matter the type of sport, Sportingbet rarely offers steep odds for favorites. Regrettably, odds tend to change frequently, causing some inconvenience. You'll hardly find Sportingbet offering high odds for favorites, regardless of the sport. Unfortunately, odds fluctuations are a frequent occurrence.

Quota key overview

Sport Liga Quota key
football Bundesliga 94 - 95 %
football 2. Bundesliga 93 %
football Champions League 94 - 95%
football Premier League 94 - 95 %
Tennis ATP/WTA 94 - 95 %
American Football NFL 95 %
Basketball NBA 95 - 96 %
Eishockey NHL 93 %

Sportingbet, like its sister site bwin, falls short in terms of odds quality. Particularly in football, the odds leave much to be desired and are only average at best. As a result, this bookmaker lags behind in the rankings.

Sportingbet Live Betting

87 /100

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In the bookmaker's live betting section, our focus lies on the variety of sports, competitions, events, and betting options available. We actively seek out additional incentives, such as the inclusion of live streams, to enhance the user experience.

Sportingbet live betting experience

The Sportingbet live betting section is just as extensive as the traditional betting program.

The user interface of the Livecenter is designed to be user-friendly and visually appealing, ensuring a seamless experience for users at all times. With a wide variety of sporting events to choose from, spanning approximately ten different sports, there is always something for everyone. The highest number of events is usually available in football, tennis, and basketball, attracting sports enthusiasts from around the world. Additionally, the Livecenter also showcases a diverse range of lesser-known sports, catering to the interests of all individuals.

The wide range of betting options from the pre-match section is carried forward in the live betting as well, and it can easily compete with the best. And even during the night, there is plenty of action with lots of US sports and South American football.

Sportingbet Live-Kalender & Live-Streaming

We couldn't find a live calendar. Although there is an option for "calendar," it pertains to organizing all bets by hours. Therefore, the live center displays only the events of the respective day.

Sportingbet does not offer live streaming in Canada, but it is indeed the case in other countries like Austria. Live streaming services are not currently available to users in Canada through the Sportingbet platform. However, in countries such as Austria, this feature is readily accessible and widely enjoyed by users. It's important to note that Sportingbet's live streaming service availability can vary depending on the country in which you are located.

Sportingbet experience: live odds

The reality of Sportingbet includes the mandatory difference of 2 to 3% between pre-match and live odds. Lower values are to be expected in the live area, given the already weaker football odds. Therefore, in the live section, one can anticipate even lower figures.

Sportingbet secures a spot in the top 10 when it comes to live betting. Not only does it impress with a wide selection of sports, events, and types of bets in its live offering, but the presentation of the live betting center is also commendable. Thomas spoke highly of Sportingbet's live betting capabilities, highlighting its extensive range of sports, events, and bet options, as well as the user-friendly interface of the live betting center.

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Sportingbet Bonus

UPDATE: Sportingbet has discontinued its latest offer for new customers and is currently not providing any welcome bonus. You can explore other options available here.

Sportingbet app & website

A successful weather experience starts with a user-friendly and simply designed website that works seamlessly on both desktop and mobile devices. Our assessment of Sportingbet aimed to determine if this criterion was met.

Sportingbet app experiences

87 /100

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Sportingbet offers a Native App for iOS and Android when it comes to mobile betting. Windows users, on the other hand, have access to a mobile-optimized website that offers the same features as the iOS download app. Rest assured that whether you're using an iPhone, Android device, or Windows phone, Sportingbet has got you covered with their seamless mobile betting experience.

It's easy for users to navigate through the simple design of the mobile website and the Sportingbet app for iOS and Android. Openable in any browser on a mobile device, the page automatically adjusts to fit the screen size.

To ensure a comprehensive overview, the website features a top-level sports bar and a footer bar that includes an A-Z list, the bet slip, a summary of personal bets, and the live betting section. The homepage is enriched with daily highlights and live betting options, completing the overall user experience.

Sportingbet Mobile Bets

Sportingbet App Download

The respective app stores house the iOS application and the native app, both readily available for easy download. Obtainable with utmost simplicity, users can effortlessly acquire these applications from the respective app stores.

  • Open the Apple App Store (iOS) or Google Play Store (Android)
  • Search for Sportingbet
  • Download Sportingbet app

Sportingbet website experiences

81 /100

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The layout of Sportingbet's website closely resembles that of the bwin webpage, sharing approximately 90% of its structure. This similarity is not surprising, considering that both sites belong to the same corporation called Entain plc. In terms of color scheme, Sportingbet opts for a white background with blue text, while bwin adopts a black backdrop with white font.

Sportingbet's desktop interface exudes a high level of professionalism when it comes to graphics, much like bwin. However, the website can seem rather chaotic due to the abundance of elements such as the sports menu bar, top matches highlighted with jersey icons and odds, live sports sidebar, and live odds. As a result, it becomes challenging to focus on any particular aspect of the site.

Sportingbet Desktop-Version

When it comes to navigation, simply adhere to the left column. At the very top, you'll find prominent competitions, followed by the most popular sports, and then an alphabetical list of sports. Should you select a particular sport, the first thing you'll see are the Price Boosts (enhanced odds).

Therefore, the user will never miss out on the best odds. Given Sportingbet's weakness in odds, this is also highly appreciated.

At Sportingbet, one can instantly recognize the expertise of the designers, whether it's on their website or mobile platform. The presence of skilled professionals is evident in every aspect of their design. Additionally, they have commendable app offerings, including native applications for both iOS and Android. It's clear that Sportingbet has gone above and beyond to cater to the needs of their users, providing a seamless experience across different platforms.

Overview and usability are provided via mobile device, while the desktop version appears slightly cluttered.

Sportingbet deposits and withdrawals

Payment processing can be regarded as a vital category. A bookmaker should not skimp on payment options and, of course, be able to offer the essential ones.

Sportingbet deposit experience

91 /100

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The payment process at Sportingbet is exceptionally customer-friendly. Users have the flexibility to select from a variety of options when depositing funds into their betting account. In addition to traditional methods such as bank transfers and credit cards, there are also several specially designed online payment forms available to facilitate electronic transactions.

Please note that in Canada, it is not possible to deposit more than 1000€ per month with online bookmakers. The so-called LUGAS limit can be increased upon demonstrating good creditworthiness.

These are the payment options available for depositing at Sportingbet:
  • Credit cards (Visa and MasterCard)
  • Bank Transfer
  • PayPal
  • Skrill
  • Skrill 1-Loss
  • Neteller
  • Instant bank transfer
  • Paysafecard
  • Muchbetter
  • Trustly
  • Maestro
  • Giropay

Sportingbet ranks among our top 5 choices for deposit methods due to its extensive selection. Interestingly, this British bookmaker was one of the pioneering online betting providers to offer PayPal as a payment option, much to the regret of many bettors who had long awaited this feature. It's worth noting that this payment method was previously unavailable.

All deposits made at Sportingbet are completely free of charges and fees, which is not something that can be taken for granted with all betting providers. In most cases, the funds are available in a short period of time after making the deposit, except for bank transfers where the processing time is determined by the bank. It is important to consider the respective duration of processing by the bank for bank transfers.

Sportingbet payout experience

88 /100

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Sportingbet offers a wide range of options for withdrawals as well. Customers can choose from a diverse selection, including PayPal, Muchbetter, Paysafecard (via MyPaysafecard account), bank transfer, Neteller, Skrill, Trustly, and Maestro.

In the majority of instances, it is anticipated that the method utilized for depositing funds can also be employed for withdrawals. Sportingbet does not apply any charges for withdrawing betting winnings.

An overview of the most common withdrawal options:

Means of payment Processing time Minimum amount
PayPal max. 8 hours 10 €
Skrill max. 8 hours 10 €
Neteller max. 8 hours 10 €
Paysafecard (via Mypaysafecard-Konto) max. 8 hours 10 €
Muchbetter max. 8 hours 10 €
Bank Transfer 3 - 5 working days 10 €
VISA 2 - 4 working days 10 €
Maestro 2 - 4 working days 10 €

Sportingbet excels in its payment services, offering a vast and diverse range of options for both deposits and withdrawals. They stand on par with industry giants such as Bet365 and bwin when it comes to the variety and abundance of choices available to their customers. Rest assured, whether you seek to fund your account or cash out your winnings, Sportingbet has you covered with an impressive array of payment methods to suit your preferences.

Sportingbet betting tax

Canadian customers at Sportingbet are also subject to a 5% betting tax. In the event of a winning bet, this tax is imposed by the British bookmaker. Hardly any bookmaker fully covers the tax for its customers anymore. For more information, please refer to our article "Betting Without Tax."

Sportingbet customer service

89 /100

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When it comes to customer service, let's explore the avenues available for reaching a bookmaker when in need of assistance. Possible channels include email/form submission, live chat, telephone support, or social media platforms. It's also crucial to consider the operating hours of these contact options.

During our experience with Sportingbet, we found their Canadian-speaking customer service to be extremely impressive. They provide assistance through various channels such as telephone, email, live chat, or Facebook Messenger. Notably, the live chat support is available 24/7, seven days a week. It's hard to imagine a better setup for customer service than this.

Looking to access the service section? Simply choose the "Contact" option in the footer. Here, users should seek a solution to their problem within the excellent FAQ area.

If the user does not find what they are looking for, they will be presented with a question asking if they need further assistance. By selecting "No," they will then be shown the available contact options.

Contact options at Sportingbet

Sportingbet Test Fazit

In conclusion, we would like to provide an overview of the overall performance of Sportingbet. The British bookmaker establishes a solid foundation with its betting program, as it leaves no desires unfulfilled in every aspect (sports, competitions, bet types). Rest assured, Sportingbet fulfills all your betting needs, ensuring a satisfying experience across the board.

The live betting offering can be said to be the same. However, when we look at the odds, a sense of disappointment sets in. Regrettably, they are only average.

The best leagues in Europe, especially the most popular competitions, clearly lag behind the top competition.

However, Sportingbet truly excels in the realms of payment transactions and customer service. There is a plethora of payment partners to choose from, and the contact options available are top-notch. Furthermore, the bookmaker also showcases its prowess in the realm of mobile applications with dedicated apps for both iOS and Android.